Art & Culture
Alphonse Mucha Exhibition
Monaco-Monte Carlo (1897)
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Mucha is a pioneer with a keen eye and unique sensibility who stands out among other great painters such as Gauguin and Toulouse Lautrec.

His work was popular in Paris not only because his style was classic yet exotic, and unique and stunning at the same time, but because Mucha understood the advanced printing technology of the age and actively utilized it with his work.
My Art Museum will be holding an exhibition of the famous Czech artist Alphonse Mucha for its grand opening.

This exhibition will introduce more than 230 works such as lithographs, oil paintings, drawings, and original artworks divided into 5 collections according to Mucha’s life and changes in his style.

Discover the many different works that he created throughout his life.

In Paris, he created charming and beautiful Art Nouveau posters of women with vine-like hair and unique letterings.
When he returned to his homeland, he painted his historic masterpieces, fueled by his patriotism and love for the Slavic people.

Furthermore, the exhibition is even more special as it was consisted of a collection by the world-famous Czech tennis player Ivan Lendl and it will be introduced in Korea for the first time.

This exhibition will provide an opportunity for visitors to discover the beauty of the Art Nouveau style and learn about the life and passion of the patriotic Czech artist who always thought of his people.
The Precious Stones: Ruby (1900), Emerald (1900), Topaz (1900)
What was the charm of the Alphonse Mucha that captured the time of Belle Epoque era in Paris, where art and culture flourished in the late 19th century?

Mucha was a poor artist from the Czech Republic who studied in Paris. In 1894, he created the poster for the play Gismonda with the famous actor Sarah Bernhardt by chance, and that was the turning point of the painter's life.

Influenced by Byzantine decorations, Mucha combined the secular with the sacred into a splendor, and his exotic, refined design was met with a tremendous response. This brilliant success brought him fame, and it also shaped the style and direction of this work for years.

But it was no coincidence that Mucha mesmerized the people of Paris with just one poster. Mucha was once denied admission to the Academy of Fine Arts in Prague, but he continued to draw theater works and illustrations, and the poster was the fateful fruition of his years of working in the theater.
Mucha created posters for various products from drinks to perfumes. His design always treated the product with a unified visual message, and that was helpful to improve the brand image.

Instead of emphasizing the product in advertising posters, Mucha concentrated on elegant female figures with a specific mood, which is an advertising strategy that is used in modern times where companies hire famous models to associate them with their brand image.

Along with his muse Sarah Bernhardt, the women he drew represented ideal beauty while being strong and independent at the same time.

Unlike the threatening and decadent “femme fatale” women of the end of the century, Mucha depicted voluptuous figures dressed in elegant clothing and flowing locks; His figures presented a new style of women to the public with a sensual yet classic image.

The beautiful women that Mucha presented charmed the modern women of the day while satisfying the urge to possess beauty itself. “I was happy to be involved in an art for the people and not for private drawing rooms," once Alphonse Mucha said.

Art Nouveau is widely known as a form of expression, as a style of color and beauty; however, at the core of Art Nouveau’s philosophy is the belief that everyone has a right to enjoy art. Mucha pursued art not as a pleasure for nobles but for the public, and believed that art was a “means of communication.”

He created posters, calendars, and decorative panels with this in mind, and the general public could enjoy mass-produced masterpieces at an affordable price.

In line with this philosophy, Mucha returned to the Czech Republic despite his enormous success in Paris and the US as he deeply identified himself as one of the Slavic people and believed he had a role to play for his homeland.

During his years in the Czech Republic, Mucha didn’t work on commercial projects, but he did create posters for various charity groups. He also continued working on The Slav Epic, a masterpiece encompassing the history of the Czech Republic and the Slavic people, for 20 years.

People remember Mucha as a commercial artist who depicted beautiful scenes in Paris, but he was a patriotic painter who always waited for the moment to help his homeland. Due to ideological conflicts, and Mucha's works were labeled as decorative art, He was and excluded from the realm of fine art for a long time.

In 1900, his works were examined once more, and Mucha’s early works were finally acknowledged for their major contribution to modern commercial art and design, and also for opening the path to a new realm of modern art.

He treated decorative art with the same ideals as fine arts, and the beautiful colors and expressions he created defied time and are now loved even to this day.
Zodiac (1896)
Job (1896)
Cycles Perfecta (1902) 
The Seasons (series) (1896)
Alphonse Mucha Exhibition
Exhibition Dates:
March 1, 2020
My Art Museum
About Alphonse Mucha
It was a style opposing industrialism, marked by decorations that took on motifs from nature such as plants and flowers, delicate colors, and rich beauty.

Mucha combined elements from various styles with the decorative art of Art Nouveau and created his unique “Le Mucha” style.

Some artists and critics mocked the rippling, flowing hair of women in Mucha's work as “Mucha’s macaroni,” but that didn’t stop the exploding popularity of his work among the public.

Amants (1895)
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